Product Marketing Manager – Embedded Analytics

Role Overview

• Own the product's marketing strategy, execution, and results
• Translate business goals into a clear action plan with timelines and measurable outcomes
• Serve as the accountable owner for Reveal marketing performance
• Partner with internal teams and vendors (SEO, PPC, creative) while maintaining ownership
• Own end-to-end demand generation and growth for Reveal, including pipeline contribution, conversion rates & channel performance
• Personally drive execution across Email, Paid, Organic, Events and Affiliates
• Ensure programs are launched, iterated, and optimized—not stalled in planning
• Own the strategy, execution, and measurement of ABM programs
• Partner with Sales to define target accounts, develop tailored messaging and assets, coordinate outreach and follow-up
• Use intent and account data (e.g., 6sense, Demandbase) to drive prioritization
• Own the Reveal marketing budget, including planning and allocation, spend optimization, ROI and performance reporting
• Make tradeoff decisions to maximize impact
• Regularly report results vs. plan and adjust strategy accordingly
• Own Reveal’s positioning, messaging, and value propositions
• Translate technical capabilities into clear, benefit-driven messaging
• Personally write and edit website copy, landing pages, blog content, campaign messaging, Thought Leadership etc.
• Define and track KPIs tied to pipeline and growth
• Build and maintain dashboards and reports in Slingshot
• Ensure attribution is in place and aligned with sales
• Use data to drive continuous improvement and prioritization

Requirements

• 5+ years of B2B SaaS marketing experience (product, growth, or demand)
• Proven experience owning results, not just contributing
• Demonstrated success running programs from idea → execution → outcome
• Strong writing and execution skills
• Comfort working independently with high accountability
• Experience with ABM, demand gen, and budget ownership
• Familiarity with analytics, BI, or developer-facing products a plus
• Proficiency with AI-powered content tools and marketing automation, including creating and managing AI agents and automated workflows

Benefits

• Health insurance
• Professional development opportunities
• Flexible work arrangements