Turn Ideas into Action
Lead workshops with marketing teams to uncover real business needs — from lead scoring and attribution to personalisation.
Translate high-level goals into clear user stories, functional requirements, and process maps that developers can actually build from.
Own and manage the product backlog, keeping priorities aligned with business value and technical reality.
Connect the Tech Stack
Analyse how data flows between platforms like HubSpot, Salesforce, Adobe Campaign, and Google Cloud Platform.
Define data mappings and requirements for API integrations.
Spot opportunities to simplify — retiring redundant tools and reducing tech clutter.
Protect & Elevate the Data
Define data standards that improve lead routing, segmentation, and reporting.
Keep a close eye on system health, performance, and compliance (yes, GDPR matters).
Make Sure It Works (Before Go-Live)
Define acceptance criteria and lead User Acceptance Testing (UAT).
Partner with QA and technical teams to squash bugs and deliver solutions that meet the original business intent.

3–5 years’ experience as a Business Analyst, ideally with 2+ years in a Marketing or Digital environment.
Strong understanding of the Lead-to-Revenue lifecycle.
Hands-on experience (or solid familiarity) with platforms like HubSpot, Salesforce Marketing Cloud, or Adobe Experience Cloud.
Technical literacy — you don’t need to be a developer, but you understand:
Basic SQL for querying data
APIs and how systems talk to each other
Experience working in Agile environments using tools like Jira and Confluence.
Exposure to data visualisation tools such as Tableau, Looker, or Power BI.
Exceptional communication skills — you can explain complex technical concepts to non-technical stakeholders without breaking a sweat.

Business Analyst

Key skills