Own the Alternative & Specialty channel end-to-end, acting as the primary point of accountability for strategy, execution, performance, and relationships.
Identify, validate, and prioritize non-traditional sales channels including specialty retail, wellness, B2B, travel, military, beauty, sporting goods, and indie retail.
Build and maintain a 12–18 month channel roadmap, sizing opportunities and ranking them by revenue potential, margin, strategic fit, and scalability.
Establish a monthly sales and performance cadence, delivering clear updates, insights, and forward-looking opportunities to leadership.
Own and scale Faire Wholesale, driving new retailer acquisition, repeat purchase, promo strategy, and product visibility.
Develop and execute promo plans and calendars that are efficient, on-brand, and margin-aware.
Standardize pricing, promos, and terms wherever possible, treating one-off deals as the exception.
Build CRM structure and playbooks to track pipeline health, velocity, and ROI — making the channel easier to scale over time.

5+ years of CPG sales experience, with direct ownership of multiple accounts (buyers, brokers, merchandising, operations).
Strong understanding of specialty and alternative channel economics, merchant strategies, and vendor expectations.
Proven track record expanding distribution, door counts, and off-shelf programs (features, endcaps, promos).
Highly analytical and comfortable translating data into clear, compelling sell-in stories and internal recommendations.
Fluent in Excel/Sheets and presentation tools, with experience building models, dashboards, and sales materials.
Hands-on experience with Faire Wholesale.

Account Manager, Alternative & Specialty Channel

Key skills