Develop and advise on eCommerce marketing & campaign strategies for clients across the marketplaces, platforms, and properties, in accordance with their brand goals and current trends
Ensure consistent and efficient planning, execution, analysis, and optimization of visibility campaigns as per the brand’s objectives
Review the performance of key metrics against set goals, benchmarks, and previous performance
Provide regular insights to clients detailing performance, campaign optimizations, drive retail media adoption, audit strategies & provide recommendations
Work closely with the teams and platform SPOCs to ensure a comprehensive approach
Constantly raise the bar for eCommerce practice by regular evaluation of our offering and adoption of best-in-class services, technology & processes
Requirements
8–12 years of experience in eCommerce performance marketing
Background from an eCommerce enabler, agency commerce team
Strong understanding of the SEA eCommerce and marketplace ecosystem
Hands-on expertise on-site and off-site media, with a strong focus on Shopee and Lazada
Clear ownership and understanding of commercial targets (GMV, ROI, efficiency, growth)