REMOTE: Ecommerce Email Marketing, CRM & Retention Manager

Sterling Forever is a fast-growing sterling silver jewelry brand seeking an experienced Ecommerce Email Marketing, CRM & Retention Manager to lead and scale their lifecycle marketing efforts. This role is responsible for driving customer engagement, retention, and lifetime value through email marketing, CRM strategy, and retention-focused initiatives.

Responsibilities:

• Develop and execute the customer lifecycle marketing strategy to drive retention, repeat purchases, and increased customer lifetime value
• Identify opportunities to improve engagement, repeat purchase rate, and retention metrics
• Continuously optimize lifecycle touchpoints across email, SMS, and CRM channels
• Own and manage the end-to-end email marketing program, including campaign planning, segmentation, automation, and performance optimization
• Manage a high-volume promotional campaign calendar, including product launches, seasonal campaigns, and key ecommerce events
• Build and optimize automated flows including: Welcome series, Abandoned cart, Browse abandonment, Post-purchase flows, Win-back campaigns, VIP / loyalty campaigns
• Manage and maintain the Klaviyo CRM platform and customer database
• Develop advanced customer segmentation strategies based on behavior, purchase history, and engagement
• Implement personalization strategies to improve campaign performance and customer experience
• Monitor and analyze key performance metrics including open rate, click-through rate, conversion rate, retention rate, and customer lifetime value
• Run A/B testing across campaigns and automations to continuously improve performance
• Provide data-driven insights and recommendations to improve lifecycle marketing results
• Help oversee the execution of campaigns across multiple teams, including creative, ecommerce, and marketing
• Coordinate closely with internal teams to ensure campaigns launch on schedule and align with business goals
• Act as a key stakeholder in campaign planning and promotional calendars

Requirements:

• Minimum 5 years of experience in ecommerce email marketing, CRM, lifecycle marketing, or retention marketing
• Proven experience managing email marketing programs for ecommerce brands
• Hands-on experience using Klaviyo for campaign management, automation, segmentation, and reporting
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Proven ability to work under pressure, prioritize tasks, and consistently meet deadlines
• Strong analytical mindset with the ability to interpret marketing performance data and metrics
• Excellent communication, organization, and project management skills
• Experience working with direct-to-consumer ecommerce brands
• Experience in fashion, jewelry, accessories, or lifestyle brands
• Experience managing large email subscriber lists and high-volume campaign calendars
• Familiarity with SMS marketing and omnichannel lifecycle strategies within Klaviyo