Sterling Forever is a fast-growing sterling silver jewelry brand seeking an experienced Ecommerce Email Marketing, CRM & Retention Manager to lead and scale their lifecycle marketing efforts. This role is responsible for driving customer engagement, retention, and lifetime value through email marketing, CRM strategy, and retention-focused initiatives.
Responsibilities:
- Develop and execute the customer lifecycle marketing strategy to drive retention, repeat purchases, and increased customer lifetime value
- Identify opportunities to improve engagement, repeat purchase rate, and retention metrics
- Continuously optimize lifecycle touchpoints across email, SMS, and CRM channels
- Own and manage the end-to-end email marketing program, including campaign planning, segmentation, automation, and performance optimization
- Manage a high-volume promotional campaign calendar, including product launches, seasonal campaigns, and key ecommerce events
- Build and optimize automated flows including: Welcome series, Abandoned cart, Browse abandonment, Post-purchase flows, Win-back campaigns, VIP / loyalty campaigns
- Manage and maintain the Klaviyo CRM platform and customer database
- Develop advanced customer segmentation strategies based on behavior, purchase history, and engagement
- Implement personalization strategies to improve campaign performance and customer experience
- Monitor and analyze key performance metrics including open rate, click-through rate, conversion rate, retention rate, and customer lifetime value
- Run A/B testing across campaigns and automations to continuously improve performance
- Provide data-driven insights and recommendations to improve lifecycle marketing results
- Help oversee the execution of campaigns across multiple teams, including creative, ecommerce, and marketing
- Coordinate closely with internal teams to ensure campaigns launch on schedule and align with business goals
- Act as a key stakeholder in campaign planning and promotional calendars
Requirements:
- Minimum 5 years of experience in ecommerce email marketing, CRM, lifecycle marketing, or retention marketing
- Proven experience managing email marketing programs for ecommerce brands
- Hands-on experience using Klaviyo for campaign management, automation, segmentation, and reporting
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Proven ability to work under pressure, prioritize tasks, and consistently meet deadlines
- Strong analytical mindset with the ability to interpret marketing performance data and metrics
- Excellent communication, organization, and project management skills
- Experience working with direct-to-consumer ecommerce brands
- Experience in fashion, jewelry, accessories, or lifestyle brands
- Experience managing large email subscriber lists and high-volume campaign calendars
- Familiarity with SMS marketing and omnichannel lifecycle strategies within Klaviyo