Oversee all social media and promotional activities across The Women's Game, including X, Meta, TikTok, Discord, Reddit, etc
Leading strategic development and ensuring it is implemented across channels
Lead a team that provides complete newsroom-like coverage of global football in the TWG unique voice of passion, empathy, courage, and joy
Stay up to the minute on changing social media algorithms, their changes, and how they affect our coverage and content
Identify the best “social” content from video podcasts and oversee editing to ensure social edits meet all creative and platform standards
Work across the wider production teams to ideate, create, and deliver unique content
Continuously develop new strategies that capture and take advantage of the ever changing social media algorithms.
Collaborate with team and platform specialists to identify trends in social media content production to allow the TWG social channels the ability to continue to stay up to date on changing algorithms and trends
Establish, and A/B test, social media strategies to best capitalize on the great community that TWG social media engages with
Work in collaboration with larger Men in Blazers Media Network Marketing Team to ensure we leverage social channels to promote merch, ticket sales, other TWG initiatives.

Over 5 years of experience in nonstop social media leaderships, preferably in a newsroom-like, soccer environment
2+ years of experience in managing a team
Documented experience in developing strategies that increase viewership, engagement, reach, and eventually follower/subscriber growth
Strong ability to track and analyze social media performance data
An encyclopedic knowledge (Socrates level, the one from Brazil) of the game of soccer all across the globe.
Ability to manage a global team, and the flexibility to be available around major happenings in global soccer
GFOP level understanding of the current, and historical, tone of the Men in Blazers media network.

Social Media Manager

Key skills