AIAnalyticsSaaSProject ManagementCommunicationRemote Work
About this role
Role Overview
Design and implement a comprehensive social media strategy aligned to business goals and target audience.
Optimize audience personas to target decision-makers effectively on platforms like LinkedIn and X.
Stay ahead of trends by conducting market research and identifying emerging technologies and platforms to enhance reach and engagement.
Set measurable objectives and KPIs to track campaign success.
Develop and curate engaging content across platforms (e.g., LinkedIn, X, Instagram) including text, images, videos, infographics, and interactive posts.
Manage a content calendar for consistent and timely posting.
Ensure brand consistency by collaborating with design, marketing, and product teams.
Utilize AI tools to streamline content creation and optimize campaigns.
Experiment with innovative formats to create impactful experiences.
Monitor performance using analytics tools (e.g., Sprinklr, BlueOcean, LInkedin Analytics) to measure engagement, reach, impressions, click-through rates, and conversions.
Provide actionable insights through monthly reports to senior management.
Continuously optimize strategies based on data-driven findings.
Build relationships with followers by responding promptly to comments, messages, and inquiries.
Foster partnerships with influencers and industry leaders to amplify brand presence.
Manage online reputation by addressing customer feedback professionally.
Stay updated on the latest social media trends, tools, algorithms, and best practices.
Identify new growth opportunities based on industry developments.
Requirements
5+ years of experience in social media management within Tech or SaaS industries.
Native English speaker or near native fluency.
Proven portfolio of developing successful organic social media strategies, campaigns and working with internal and external teams to bring an idea to life.
Familiarity and hands-on experience using video, editing, and AI tools for content creation and campaign optimization (e.g. Canva, CapCut, other motion design tools).
Proficiency in social media management platforms (e.g., Sprinklr, BlueOcean, ShareMe) and analytics tools to determine actionable insights.
Strong project management and organizational skills (e.g. Monday experience).
Exceptional written communication skills with a creative flair for storytelling.
Ability to translate complex concepts into easily understandable content/visuals.
Be curious and independent
eager to learn and experiment with new tech and industry trends.
Benefits
At WalkMe, we are dedicated to building a workforce that reflects the diversity of our global community and clients we serve through inclusive programs and initiatives including equal pay, employee resource groups, holistic benefits and more.
Hybrid Work Arrangement: We offer a hybrid work schedule to perfectly combine the benefits of remote work and the essential connections and collaborations of onsite work.
Supportive Culture: We focus on the whole person, celebrating what makes us unique, and create space for community.
Professional Development: We encourage continuous learning and offer opportunities for career development through our career compass offering.
Stay healthy and happy with Wellness@WalkMe! Enjoy quarterly wellness reimbursements, daily BrightBreaks to recharge, and WalkMe’s annual Wellness Month every July—because your well-being matters all year long.
WalkMe provides health coverage options, where applicable, to ensure employees have access to essential medical benefits. Our offerings are designed to support the well-being and diverse needs of our global workforce.
WalkMe offers a generous annual leave policy tailored to meet regional standards, ensuring all employees enjoy sufficient time off to rest and recharge.
WalkMe offers RefreshMe Days throughout the year to further strengthen our commitment to work/life balance.
Robust Retirement Contributions: Ask HR about the specific offerings for your region!