About this role
Role Overview
- Fully own the Meta Ads backend across Facebook and Instagram.
- Build, maintain, and iterate campaign, ad set, and ad architecture.
- Execute daily creative uploads, swaps, and testing across multiple formats.
- Ensure cleanliness, consistency, and reliability within Ads Manager.
- Actively manage budgets, scaling spend and reallocating based on performance signals.
- Optimize across the full funnel within Meta, including prospecting, retargeting and retention.
- Drive performance against core KPIs, including CPA, ROAS, CPM, CTR and CPC.
- Make rapid, data-driven optimizations directly inside Meta Ads Manager.
- Maintain accuracy and execution discipline in a high-volume environment.
- Respond quickly to performance shifts, creative fatigue, and pacing needs.
- Ensure changes are implemented within hours
- not days.
- Collaborate closely with creative and growth teams to support channel objectives.
- Provide clear, actionable feedback on creative performance and testing outcomes.
- Support execution requests with same-day turnaround when required.
- Translate performance insights into execution-ready updates for stakeholders.
Requirements
- Deep, hands-on experience with Meta Ads Manager across Facebook and Instagram (non-negotiable).
- Proven success scaling DTC consumer brands on Meta Ads.
- Strong command of campaign structure, ad set architecture, and creative testing frameworks.
- Experience managing and scaling ad spend efficiently.
- Solid understanding of Meta Pixel and conversion event setup.
- High proficiency in Excel and/or Google Sheets for performance analysis.
- Comfort operating independently with full accountability for results.
- Detail-oriented, fast-moving, and thrives in accountability-heavy environments.