Campaign Marketing Specialist

Role Overview

• Build and manage landing pages, forms, workflows, and email campaigns in HubSpot
• Execute multi-channel campaigns including email, gated content, webinars, and event driven initiatives
• Ensure campaigns are correctly structured, tagged, and tracked for accurate reporting
• Maintain campaign hygiene including lists, properties, workflows, and automation logic
• QA all assets prior to launch to ensure brand, functionality, and data integrity standards are met
• Build and deploy marketing emails within HubSpot using existing templates
• Support segmentation, personalization, and A/B testing initiatives
• Monitor email performance and flag optimization opportunities
• Ensure compliance with deliverability and data privacy best practices
• Support the Event Specialist with campaign execution for webinars, virtual events, and in person events
• Build event registration pages, confirmation emails, reminder workflows, and post event follow up campaigns
• Assist with lead processing, attribution, and post event reporting
• Coordinate timelines and execution details to ensure events are supported by effective demand
• Work closely with the Demand Generation Manager to execute campaign plans and timelines
• Coordinate with content, design, and sales teams as needed to support campaign delivery
• Maintain clear documentation and communication around campaign status and deliverables

Requirements

• Bachelor’s Degree (Required)
• 2 to 4 years of experience in a B2B marketing or demand generation role
• In-depth and hands on experience with HubSpot including email, workflows, forms, landing pages, and lists
• Working knowledge of campaign planning and execution in a B2B environment
• Experience supporting email marketing programs with a performance driven mindset
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Comfortable working in a fast paced, execution focused marketing team
• Language: English

Benefits

• Excellent health, dental, and vision insurance with generous company contribution
• Flex Spending Accounts
• Unlimited paid vacation
• 12 paid company holidays
• Paid Sick Time
• Paid Parental Leave
• 401k with company matching
• EcoPass provided for Colorado-based employees