Partner with product leaders to define/refine commercialization strategy.
Craft robust value propositions with messaging and positioning frameworks to clearly articulate value of Evio’s products to potential customers.
Define the pricing strategy for Evio’s portfolio of digital health products with various value levers for health plans and partners.
Establish key performance indicators (KPIs) to contribute to product-market success.
Prepare materials for board meetings and brief the CEO/other executives at a minimum on a quarterly basis.
Develop insights on customer segments, personas, and pain points to refine GTM strategies, guide prioritization and ensure product-market fit.
Conduct a comprehensive audit of current commercial operations and assets (e.g. prospect research, pitch decks, deal stages, handoffs, NDA/pricing flows, tracking etc.).
Deliver a prioritized roadmap that separates quick wins from longer-term investments.
Make a plan to solve high-impact pain points (for example, knowledge existing in different places, different pitch deck storylines).
Design and operationalize standard playbooks to enable prospect research, discovery, strategic pricing, and other key sales motions.
Establish operating procedures to standardize pre-meeting preparation, proposals, pricing guardrails, and NDA workflows.
Create reusable sales assets (starter pitch decks with clean and customizable content, SOW templates, proposal checklists) to accelerate deal cycles.
In partnership with Head of Growth, assess tooling and automation needs for optimizing commercial operations.
Own the implementation plan and delivery for any tools that are selected.
Develop and implement escalation rules (e.g. NDA turnaround time, pricing approvals, deck readiness) to improve deal velocity.
Establish and track KPIs (win rate, time-to-proposal, deal velocity), and report on these metrics monthly.
Use KPIs and customer feedback to iterate on strategies and improve product positioning, messaging, and pricing.
Incorporate input and feedback from internal partners to ensure growth is not occurring at the expense of product sustainability.
Run regular retrospectives on deals and drive continuous improvement based on feedback and results.
Collaborate with Head of Growth and executive leadership on structuring strategic deals and proposals, ensuring client solutions meet needs while aligning with Evio’s pricing and risk guardrails.
Partner with Legal, Finance, and Product to streamline contract and pricing workflows, reducing friction in the deal process.
Shadow discovery and demo meetings, converting frontline learnings from sellers into operational improvements.
Requirements
5+ years in roles spanning go-to-market strategy and operations or management consulting experience at a top strategy firm with healthcare experience.
Direct experience in healthcare or pharmacy benefits – ideally, exposure to health plans, PBMs, or payer-aligned digital health solutions.
Demonstrated experience delivering growth outcomes in a start-up environment or within a new business unit at a large company.
Proficient in financial modeling and analysis.
Experience in early-stage GTM teams or startups where structure was built as you went.
Excellent organizational and problem-solving skills, with a strategic and innovative mindset.
Strong Power Point deck design skills and storytelling acumen.