Growth Strategy – Performance Lead

Role Overview

• Partner with product leaders to define/refine commercialization strategy.
• Craft robust value propositions with messaging and positioning frameworks to clearly articulate value of Evio’s products to potential customers.
• Define the pricing strategy for Evio’s portfolio of digital health products with various value levers for health plans and partners.
• Establish key performance indicators (KPIs) to contribute to product-market success.
• Prepare materials for board meetings and brief the CEO/other executives at a minimum on a quarterly basis.
• Develop insights on customer segments, personas, and pain points to refine GTM strategies, guide prioritization and ensure product-market fit.
• Conduct a comprehensive audit of current commercial operations and assets (e.g. prospect research, pitch decks, deal stages, handoffs, NDA/pricing flows, tracking etc.).
• Deliver a prioritized roadmap that separates quick wins from longer-term investments.
• Make a plan to solve high-impact pain points (for example, knowledge existing in different places, different pitch deck storylines).
• Design and operationalize standard playbooks to enable prospect research, discovery, strategic pricing, and other key sales motions.
• Establish operating procedures to standardize pre-meeting preparation, proposals, pricing guardrails, and NDA workflows.
• Create reusable sales assets (starter pitch decks with clean and customizable content, SOW templates, proposal checklists) to accelerate deal cycles.
• In partnership with Head of Growth, assess tooling and automation needs for optimizing commercial operations.
• Own the implementation plan and delivery for any tools that are selected.
• Develop and implement escalation rules (e.g. NDA turnaround time, pricing approvals, deck readiness) to improve deal velocity.
• Establish and track KPIs (win rate, time-to-proposal, deal velocity), and report on these metrics monthly.
• Use KPIs and customer feedback to iterate on strategies and improve product positioning, messaging, and pricing.
• Incorporate input and feedback from internal partners to ensure growth is not occurring at the expense of product sustainability.
• Run regular retrospectives on deals and drive continuous improvement based on feedback and results.
• Collaborate with Head of Growth and executive leadership on structuring strategic deals and proposals, ensuring client solutions meet needs while aligning with Evio’s pricing and risk guardrails.
• Partner with Legal, Finance, and Product to streamline contract and pricing workflows, reducing friction in the deal process.
• Shadow discovery and demo meetings, converting frontline learnings from sellers into operational improvements.

Requirements

• 5+ years in roles spanning go-to-market strategy and operations or management consulting experience at a top strategy firm with healthcare experience.
• Direct experience in healthcare or pharmacy benefits – ideally, exposure to health plans, PBMs, or payer-aligned digital health solutions.
• Demonstrated experience delivering growth outcomes in a start-up environment or within a new business unit at a large company.
• Proficient in financial modeling and analysis.
• Experience in early-stage GTM teams or startups where structure was built as you went.
• Excellent organizational and problem-solving skills, with a strategic and innovative mindset.
• Strong Power Point deck design skills and storytelling acumen.

Benefits

• Great Health Insurance
• 401K Match
• Time Off
• Parental Leave