Sales Development Representative

Role Overview

• Generate and qualify leads through a mix of digital outreach, social engagement, and data-driven prospecting to build a healthy, high-quality pipeline for the sales team.
• Leverage tools such as CRM, marketing automation, LinkedIn Sales Navigator, to research, segment, and prioritise target accounts.
• Create personalised outreach via email, social, video, and calls, ensuring every interaction reflects INSTANDA’s tone, value proposition, and understanding of the client’s world.
• Maintain and optimise CRM data to ensure real-time visibility and accurate reporting across the sales and marketing team.
• Collaborate closely with the EMEA Sales team to book and prepare high-quality discovery calls that convert into meaningful opportunities.
• Track, analyse, and report on weekly and quarterly performance metrics, using insights to continuously refine outreach strategy and improve conversion rates.
• Partner with Marketing and Sales to co-create targeted, creative campaigns that align with go-to-market themes and generate engagement across key segments (MGAs, carriers, and brokers).
• Build long-term, trusted relationships with prospects by being consultative, curious, and genuinely interested in solving their challenges.
• Adhere to INSTANDA’s information security policies, guidelines and best practices to protect our company and our clients.
• Contribute to a culture of security awareness within the company.

Requirements

• Exceptional communication skills, confident and engaging across written, verbal, and digital channels, with the ability to tailor messages to different audiences.
• Strong organisational and time management skills, with a disciplined approach to managing multiple prospects, tasks, and priorities in a fast-paced environment.
• Solid understanding of the B2B sales process, with a genuine curiosity about customer challenges and how technology can solve them.
• Proven hands-on experience using a variety of prospecting and outreach techniques, from email and social selling to video and calls, to generate engagement and interest.
• Comfortable working with data and sales performance metrics, using insights to refine targeting, messaging, and conversion rates.
• Digitally fluent, ideally with experience using tools such as LinkedIn Sales Navigator, Apollo/Artisan, Hubspot (or similar CRMs), and marketing automation platforms.
• Fast learner with a growth mindset, eager to understand our platform, the insurance market, and the evolving needs of our clients.
• Self-motivated and accountable, with a proactive approach to achieving goals and contributing to team success.
• 1–2 years’ experience in a Sales Development, Business Development, or Marketing-related role within a B2B environment ideally in SaaS, technology for insurance, or financial services.
• Experience using CRM systems (e.g. Hubspot) and prospecting or engagement tools.
• Familiarity with marketing automation platforms and the ability to collaborate with marketing teams to activate campaigns and follow up on demand generation activity.
• Comfortable managing outreach across multiple channels
• email, phone, video, and social with a focus on quality, personalisation, and measurable results.
• Demonstrated ability to work collaboratively with cross-functional teams (Sales, Marketing, Product) and contribute to a fast-moving, high-growth environment.
• A proactive, self-motivated approach to learning new tools, understanding markets, and improving performance through data and feedback.

Tech Stack

• Apollo

Benefits

• Competitive salary
• Generous 28 days holiday allowance, in addition to public holidays.
• For every year of service you complete, we’ll give you an additional days holiday (max. 5 days)
• One Dynamic Day per month on top of your holiday allowance to spend time doing the things you want to do or simply catching up with life admin.
• Freedom Pass work up to 4 weeks of the year from anywhere.
• FlexiBank you decide when to use your public holiday allocation.
• Hybrid Working approach varying with the nature of your role.
• Life cover; income protection and participation in the company pension scheme
• A competitive commission scheme is in operation for all sales / accounts roles
• £100 per month to put towards wellness activities.
• Annual learning & development allowance of £1,250
• Free access to LinkedIn learning and Microsoft ESI learning platform