Support CRM execution across markets: Assist with the build, setup, and deployment of CRM journeys across email, SMS, WhatsApp, and other mediums.
QA & testing excellence: Ensure all CRM activity is accurately tested, reviewed, and signed off before launch.
Global templates & consistency: Help build and maintain reusable templates, components, and best practices to support global scalability.
Operational support: Support segmentation, audience builds, content loading, and campaign scheduling.
Reporting support: Assist with CRM reporting and insight generation to track performance and identify improvement opportunities.
Execution excellence: Deliver high-quality CRM builds that meet global standards for accuracy, timing, and customer experience.
Speed & scalability: Support faster rollout of CRM journeys across markets through repeatable processes and templates.
Quality assurance: Apply structured QA processes to reduce risk and ensure reliability across CRM communications.
Operational improvement: Identify areas where manual processes can be improved or streamlined and feed ideas into the automation roadmap.
Cross-functional collaboration: Work closely with CRM, and brand and creative teams to ensure smooth execution and alignment.

2+ years’ experience in a marketing, CRM, or lifecycle role
Hands-on experience with marketing automation platforms (HubSpot or similar preferred)
Good understanding of customer segmentation, motivations, and behaviour
Comfortable working with data, performance metrics, and testing frameworks
Strong attention to detail and clear communicator
Strong QA mindset
able to spot errors, inconsistencies, and risks
Testing, learning, and optimisation mindset
Organised, process-driven, and reliable under deadlines.
Strong collaboration skills and willingness to learn technical concepts.
Interest in automation, lifecycle marketing, and scalable operations.
Digitally savvy, including use of AI and modern CRM tools

CRM Executive

Key skills