Plan, write, edit, and publish high-quality content for digital channels including websites, email, blogs, social media, and integrated marketing campaigns
Manage day-to-day social media content execution, including content planning, publishing, optimization, and performance tracking across priority platforms
Maintain and update content and social calendars to align with product launches, seasonal moments, PR initiatives, and marketing strategies
Optimize content for SEO and AEO (Answer Engine Optimization), ensuring content is structured to perform in traditional search as well as AI-powered and conversational search experiences (e.g., featured snippets, FAQs, generative search results)
Conduct content audits and ensure consistency in brand voice, tone, and messaging across all channels
Repurpose and adapt content into multiple formats (e.g., blog to social posts, PR coverage to web and social content, long-form to short-form assets)
Use analytics and platform insights to track content and social performance, identify trends, and recommend optimizations
Support content strategy development and ideation based on data, audience insights, and emerging industry trends
Act as a liaison with the PR agency, supporting content coordination

3-5 years of experience in content writing, editing, social media, or digital marketing
Strong writing, editing, and storytelling skills with exceptional attention to detail
Experience managing or supporting brand social media channels in a professional environment
Solid understanding of SEO fundamentals and growing familiarity with AEO and AI-influenced search behaviour
Proficiency with content management systems (e.g., WordPress, HubSpot, or similar)
Experience using analytics tools such as Google Analytics, social platform insights, SEMrush, or similar
Ability to tailor content for different channels, audiences, and stages of the customer journey
Experience working within brand guidelines and collaborating with creative and marketing teams
Comfort coordinating with external partners such as PR agencies or freelance contributors
Basic knowledge of HTML/CSS is considered an asset
University degree or diploma in Communications, Marketing, Journalism, or a related field
Highly organized with the ability to manage multiple priorities and deadlines
Strong verbal and written communication skills
A proactive self-starter with curiosity, adaptability, and a passion for continuous learning

Content Specialist

Key skills