Build and execute a comprehensive social media strategy that aligns with corporate, B2B and B2C goals
Design and produce engaging messaging and content across formats to clearly convey Welldoc’s story
Execute the social media/paid media components of integrated marketing campaigns and press releases
Partner with corporate communications to identify and leverage key industry themes
Manage paid social campaigns end-to-end, driving awareness, engagement, and lead generation across platforms
Use AI-powered tools to scale content creation, personalize messaging, and stay ahead of platform trends
Cultivate the social presence of our executive team
Monitor and analyze performance metrics, preparing reports and actionable insights to optimize future campaigns
Work closely with cross-functional teams to ensure social media content aligns with company goals
Manage the social content calendar and ensure timely execution of campaigns and initiatives
Stay on top of platform innovations, new paid media opportunities, audience targeting, and social trends
Act as the internal subject matter expert on social media and paid advertising

3+ years of experience managing social media programs, ideally within healthcare, digital health, or health tech.
Experience supporting both B2B and B2C strategies across LinkedIn, Instagram, Facebook, YouTube, TikTok, and emerging platforms
Strong design skills and experience creating social-first content using tools like Adobe Creative Suite, Canva, or Figma.
Proven experience managing and optimizing paid social campaigns for awareness, engagement, and lead generation.
A data-driven mindset with expertise in reporting, analytics, and translating insights into actionable recommendations.
Familiarity with AI-driven tools for content creation and performance optimization.
Excellent writing and storytelling skills with the ability to accurately interpret and simplify complex clinical data and medical concepts for a general audience.
Collaborative, curious, and willing to learn, with a proactive approach to testing new strategies and tools.
Experience navigating healthcare-specific compliance (i.e., clinical, regulatory) for social content.
Proficiency with video editing tools (Premiere Pro, CapCut, or similar).
Knowledge of SEO principles and how they connect to social content strategy.
Familiarity with social listening and audience engagement platforms.
Experience managing other aspects of marketing, including events and speaking engagements.

generous PTO
medical insurance
dental insurance
vision care
life and disability insurance
retirement benefits
opportunity to participate in health savings accounts and/or dependent care accounts

Social Media Manager – Senior

Key skills