Coordinate the gathering of market trends and competitor monitoring.
Map new technologies and product claims that add value and differentiation to the company's products.
Propose and validate a medium
and long-term innovation pipeline.
Lead innovation and renovation projects: concept, briefing, development, P&L (DRE) and business case.
Monitor, analyze, report and propose action plans to improve product performance (formulation, inputs/raw materials and results).
Portfolio management: performance by SKU, region, channel and segment; monitor KPIs (e.g., margin, sell-in, sell-out, penetration, 4Ps).
Produce sell-in materials, sales messaging and tools for the sales force.
Understand and apply responsible consumption practices and natural resource conservation, in accordance with the company's HSE (Health, Safety and Environment) policies; comprehend environmental impacts and risks and be familiar with emergency response procedures.

Bachelor's degree in Business Administration, Marketing Management, Advertising or related fields.
Knowledge of Microsoft Office, Marketing (4Ps) and Nielsen. Desirable: Scanntech, Kantar.
Experience in personal care / beauty categories.

Monthly product basket.
Cafeteria: breakfast, lunch and dinner provided.
Health insurance and dental plan.
"Cuidar" Program: focused on health care and social assistance for you and your family.
Meal allowance.
Year-end Christmas hamper and children's gift kit for your kids.
PPR
profit-sharing / performance bonus.
Payroll-deductible loan.
Tuition assistance (scholarship).
Educary
education program for youth and adults.
Life insurance with coverage up to 24 times your salary.
Gym benefit (Wellhub).

Marketing Coordinator

Key skills