Key skills
LeadershipStrategic PlanningCommunication
About this role
Role Overview
- Execute and manage marketing initiatives across:
- Website updates and optimization
- Search Engine Optimization (SEO)
- Google Ads
- Facebook, Instagram, and other paid social platforms
- Build, launch, and optimize campaigns designed to generate qualified leads and booked appointments
- Monitor campaign performance and adjust tactics to improve results
- Identify gaps or inefficiencies in current marketing efforts and recommend practical improvements
- Support testing and rollout of new marketing channels or platforms as needed
- Collaborate closely with leadership to turn ideas into executed campaigns
- Ensure marketing assets, landing pages, and messaging align with brand guidelines
- Track results and provide clear, concise performance updates
Requirements
- Proven experience in digital marketing execution (not just coordination)
- Hands-on experience with:
- Paid advertising (Google Ads, Meta/Facebook)
- SEO implementation and optimization
- Website optimization
- Strong understanding of lead generation and conversion-focused marketing
- Comfortable managing multiple campaigns and platforms simultaneously
- Strong written and verbal English communication skills
- Self-directed, reliable, and able to execute without constant supervision
Nice to Have
- Experience working with service-based businesses or agencies
- Familiarity with testing and launching new marketing channels
- Ability to proactively identify marketing gaps and improvement opportunities
- Light strategic planning experience to complement execution