Go-To-Market Enablement Lead

Role Overview

• Own and evolve the end-to-end Product-to-GTM enablement strategy—designing the systems, processes, and operating rhythms that align Product, Marketing, and Revenue to drive adoption, revenue growth, and measurable customer value at a global scale.
• Lead a team to bridge product innovation and commercial execution, ensuring every product investment translates into confident, regionally relevant GTM execution and compelling value stories across both new customer acquisition and existing customer expansion.
• Own the GTM enablement roadmap, prioritizing initiatives that drive revenue impact, customer adoption, and operational clarity.
• Lead, mentor, and develop a high-performing enablement team across Product and Revenue Enablement, ensuring cohesive, high-impact output.
• Design and operate scalable, global enablement frameworks across product education, sales methodology, and customer expansion that can be effectively localized by region.
• Continuously evolve the Product-to-GTM operating model by identifying friction in knowledge sharing, strengthening cross-functional collaboration, and driving durable solutions.
• Own the end-to-end GTM enablement model for product launches, pricing changes, and new commercial offerings—from early planning through post-launch readiness.
• Partner with Product, Product Marketing, Revenue Leadership, and Regional GTM leaders to define launch goals, target segments, success metrics, and rollout plans early in the development cycle.
• Design global launch frameworks that enable effective regional localization, adapting messaging, use cases, competitive positioning, and timing to local market dynamics.
• Ensure all product and commercial launches are translated into clear, actionable GTM guidance, including positioning, value narratives, pricing and packaging resources, talk tracks, and playbooks.
• Lead cross-functional enablement sessions that build technical mastery, competitive differentiation, and value-based selling confidence across Sales, Customer Success, Sales Engineering, and BDR teams.
• Own and maintain a centralized repository of reusable enablement assets, including sales playbooks, technical guides, demos, and customer-facing materials.
• Own end-to-end onboarding and enablement programs for all GTM roles, ensuring consistent application of the core value proposition, sales methodology, and talk tracks to drive new wins and customer expansion.
• Lead alpha and beta programs, overseeing customer recruitment, feedback collection, and integration of insights into Product and GTM strategy.
• Define and execute internal rollout and adoption plans that ensure GTM teams are fully ready at launch, proactively identifying and addressing adoption barriers.
• Partner across Product, Enablement, and Revenue teams to continuously improve adoption, readiness, and operational effectiveness.
• Partner with Product and Revenue Operations to design and oversight of standardized dashboards to track feature adoption, usage, enablement completion, playbook utilization, and impact on key business outcomes (pipeline generation, deal velocity, win rate, revenue growth).
• Analyze adoption and outcome data to identify trends, drivers of GTM success, and high-performing behaviors, translating insights into actionable recommendations.
• Partner with Product, Revenue Operations, and GTM leadership to feed insights into roadmap, enablement strategy, and commercial planning, ensuring data-driven decisions for future launches, adoption initiatives, and investment priorities.
• Lead post-launch reviews and retrospectives with cross-functional teams to assess adoption, GTM readiness, and revenue impact, and implement improvements to processes, materials, and programs.
• Design and lead a closed-loop feedback system that captures GTM insights on market demand, competitive intelligence, and deal blockers to inform product, pricing, and commercial strategy.
• Partner with regional leaders to surface local customer needs, objections, and competitive dynamics, ensuring roadmap and pricing decisions are market-informed.
• Represent the voice of the prospect and customer in product planning, beta reviews, and pricing discussions to drive market-driven decisions.
• Standardize the capture and distribution of customer success stories (ROI, savings, adoption wins) to fuel storytelling, expansion, and sales credibility across the Revenue organization.
• Design and maintain the definitive "Regionalization Playbook" that categorizes markets by tier and defines the specific criteria/milestones required for a region to move from "opportunistic" to "fully regionalized."
• Act as the "Traffic Controller" for localization; define the RACI (Responsible, Accountable, Consulted, Informed) for every regional asset, ensuring clear ownership between Global Product, Corporate Marketing, and Regional Revenue teams.

Requirements

• 6+ years of experience across GTM/Product Enablement, Sales Engineering, or Product Marketing, including direct or lateral team leadership.
• Proven ability to design a unified GTM strategy that connects product discovery to revenue impact (new logos and expansion).
• Expert at turning complex, technical product workflows into value-based messaging and GTM-ready use cases.
• Strong commercial acumen with experience enabling GTM teams to sell based on measurable customer value, ROI, and outcomes across new logo acquisition and customer expansion.
• Experience building enablement frameworks designed for localization and regional adaptation.
• Strong program management skills with a track record of influencing Product, Marketing, and Revenue leaders in matrixed environments.
• Experience in B2B SaaS within GIS, construction technology, geospatial, industrial, or infrastructure-focused platforms, or similarly complex, technical industries.

Benefits

• Fully paid employee United Platinum PPO medical, dental, and vision coverage
• 20 days paid vacation time per year with no accrual or carryover cap
• 3% non-elective employer contribution to 401(k)
• Employee share options
• Professional development budget and leave
• The opportunity to take part in our mentorship program
• Monthly telephone and/or internet allowance
• Paid primary & secondary parental leave policies
• Hybrid work arrangements and WFH equipment provided