Directs the development of company market requirements for specific product(s) or product line(s).
Leads and coordinates product planning, product launches, product management, market development and market research activities.
Interacts directly with product managers to identify new marketing opportunities.
Works individually or with a team in recommending action, scheduling and planning projects, estimating cost and managing projects to completion.
Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to market place.
Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships.
Responsibilities may also include coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
People management function includes accountability for mentoring, developing and coaching staff on meeting/exceeding performance expectations.

Requires a Baccalaureate degree (or for degrees earned outside of the United States, a degree which satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A)
Minimum of 10 years of relevant experience with 7+ years of managerial experience, or advanced degree with a minimum of 8 years of relevant experience with 7+ years of managerial experience
Broad management and leadership knowledge to lead multiple job areas
Detailed functional and operational expertise

Marketing Director

Key skills