Senior Graphic Designer

Role Overview

• Design and execute physical product packaging that aligns with brand standards, enhances shelf presence, and delivers a premium unboxing experience.
• Create high-performing Amazon creative assets, including A+ Content, gallery images, storefront graphics, and ad visuals, with a strong focus on conversion and brand storytelling.
• Maintain and optimize the Amazon brand presence, continuously refining visuals to improve clarity, consistency, and customer engagement.
• Produce print-focused B2B marketing materials, including catalogs, one-sheets, postcards, and trade show graphics, to support sales and retail initiatives.
• Develop infographic-style designs that clearly communicate product features, benefits, and technical details across print and digital formats.
• Design creative assets for direct-to-consumer and B2B campaigns, including product launches, promotions, and seasonal initiatives.
• Ensure brand consistency across all touchpoints by developing and maintaining internal brand assets, including guidelines, presentations, and brand documentation.
• Design apparel graphics and promotional merchandise, including team apparel, event swag, and customer giveaways.
• Create B2C shipping and retention materials, such as inserts, bounce-back cards, and flyers, to enhance the post-purchase experience.
• Collaborate closely with marketing, e-commerce, product, and sales teams to translate business objectives into effective, production-ready designs.
• Manage and organize digital design files and asset libraries to ensure accessibility and efficiency across teams.
• Coordinate with external vendors, agencies, and photographers to oversee production and ensure high-quality print and digital deliverables.
• Support the design team's growth by assisting with hiring and mentoring junior designers as the team expands.

Requirements

• 5+ years of experience in graphic design, preferably with direct-to-consumer products.
• Strong portfolio showcasing packaging design and creative digital marketing materials.
• Bachelor’s degree in Graphic Design or a related field.
• Proficient in Adobe Creative Suite.
• Deep understanding of branding, visual storytelling, and digital marketing concepts, with a focus on maintaining and evolving a brand identity.
• Strong knowledge of designing for both digital and print applications, including product packaging, apparel/stickers, and illustrative work.
• Excellent verbal and written communication skills, with the ability to manage multiple projects in a fast-paced environment.

Benefits

• Health, Vision, Dental, and Life Insurance offerings (available after 90 days of employment)
• Retirement plan with Simple IRA and 3% company match (available after 60 days of employment)
• PTO (available after 60 days of employment)
• Company-sponsored employee only YMCA membership (available after 60 days of employment)
• No Entitlement Self-Funded Quarterly Incentive Program if profit is met (available to participate after 90 days of employment)
• Opportunities for professional growth and development