Support the Director in developing global brand marketing campaigns for key brand initiatives, innovations, and sports/cultural moments.
Support the Director in developing and refining the UA brand positioning, ensuring it resonates with target audiences and differentiates the brand in a competitive marketplace.
Support the Director in writing brand briefs that outline key objectives, target audience insights, brand messaging, and campaign/initiative goals.
Collaborate closely with cross-functional partners including regions, creative, social, category marketing, sports marketing, media, PR, production, and operations to ensure global brand marketing initiatives are aligned with brand goals.
Support the Director in briefing and managing external agency partners, driving them to create impactful work that delivers against objectives and key brand metrics.
Monitor competitive landscape and consumer/cultural trends to identify ways UA can show up with a unique POV that connects to sports culture and creates community.
In partnership with the Director, stay connected with category marketers and regional marketers to enable brand consistency.
Own and manage the UA Pinterest account as a vehicle to increase our resonance with women.
Support the Director and SVP in building seasonal brand themes and aligning on the seasonal key story frameworks.
Requirements
Bachelor’s degree in Marketing, Journalism, Communications, or related field.
2+ years of experience in marketing, ideally within the sports industry.
Strong cross-functional collaboration skills, with the ability to influence and work with diverse teams.
Skilled communicator with an ability to communicate with peers, leaders, and external partners.
Positive outlook, curious, action-oriented, team player, desire to learn and grow.
Strong passion for the Under Armour brand.
Benefits
Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
Under Armour Merchandise Discounts
Competitive 401(k) plan matching
Maternity and Parental Leave for eligible and FMLA-eligible teammates
Health & fitness benefits, discounts and resources
We offer teammates across the country programs to promote physical activity and overall well-being