Develop clear and concise activation plans for initiatives focused on technology, process changes and value proposition enhancements.
Collaborate with Marketing, Communications and Creative Services teams to build and deliver key tactics, communications and collateral pieces across a variety of media.
Partner with the sales team and other engagement teams to ensure adoption and success of new initiatives.
Build partnerships across the organization in ideation, development, and implementation of strategies to improve the way we communicate to advisors.
Define customized approaches to key audiences, both internally and externally, ensuring that strategies and approaches align with the distinct needs and expectations of advisors, but with an eye to effectiveness and efficiency across the channels.

8+ years of marketing & communications financial services experience, ideally in insurance and/or wealth distribution
Demonstrated ability to work with senior leadership on the development and communication of large-scale strategies and transformation
Exceptional messaging skills; develops effective messages and materials that tell compelling stories
Track record of collaboration and influence while working in cross corporate teams, ability to resolve tensions and work cross functionally
Structured and analytical planning approach, designs appropriate work-back schedules to drive effective implementation
Post Secondary education in Marketing, Communications, Administration, or equivalent experience

Manager, Market Activation – Advisor Engagement

Key skills