Partner with business lines and marketing partners—across geographies and real estate product types—to understand and execute the key content marketing initiatives that support growth priorities.
Research and identify viral and emerging marketing and social media trends that can be integrated into marketing deliverables and campaigns for CRE occupiers and investors.
Develop a calendar of pro-active marketing themes that can be utilized to develop relevant and timely property marketing campaigns.
Organize and develop social media strategies for Property Marketing’s external marketing efforts.
Write and/or edit and creative brief copy for deliverables that include Brochures, web, social media, email, signage, direct mail, video, property events, and more
Assist with administrative tasks related to invoicing for revenue generating marketing services, including processing of invoices and client follow-ups on outstanding payments.
Translate complex ideas and data into organized, easily accessible commercial insights
Represent Cushman & Wakefield’s voice, tone, organization, house style, themes, point of view through a variety of formats—short form and long form thought leadership, blogs, scripts, web copy, sales enablement collateral and more
Work in a collaborative environment of other writers, marketers/creatives and sales professionals to develop and test ideas

Bachelor's degree
3-4+ years of experience writing, content creation or social media marketing
Experience within real estate, architecture, commercial construction or related field preferred
Ability to independently achieve successful outcomes on all activities with minimal supervision
Excellent written, oral communication skills and problem-solving skills
Ability to perform administrative tasks, as it relates to basic finance and invoicing
Proven ability to work across different audiences, personalities and experience levels.
Strong relationship management skills and ability to successfully partner with both internal and external stakeholders and project participants
Self-motivated but works well in group environment

Marketing Specialist – Content Team

Key skills