Content Marketing Manager

401GO is a fast-growing fintech start-up reinventing retirement with their advanced automated retirement platform. They are seeking a Content Marketing Manager to manage and optimize their marketing content ecosystem, ensuring accuracy and compliance while collaborating with various teams to support growth and partnerships.

Responsibilities:

• Manage a large and complex content library (1,000+ assets)
• Ensure content is accurate, compliant, aligned with current product positioning and consistent across variations
• Proactively identify outdated, redundant, or underperforming materials
• Continuously refine content, including sales decks, flyers, partner materials, and proposal content; use feedback from sales and partners to drive improvements
• Identify gaps in the content ecosystem and propose structured solutions
• Partner closely with channel managers to support partner-facing initiatives
• Bring discipline to prioritization and version control
• Manage ongoing website content updates and ensure site reflects current positioning
• Maintain consistency between web, sales, and partner materials

Requirements:

• Experience in the retirement industry with an understanding of 401(k) terminology
• 3-5 years of content marketing experience
• Experience managing a content library or marketing asset system
• Strong writing and editing skills
• Exceptional organizational skills
• Ability to operate both independently and collaboratively in a fast-paced environment
• Experience supporting B2B sales
• Working knowledge of Google tools, ClickUp or similar task management software, and Canva
• Experience with Bynder or similar asset management software