Develop and execute multi-channel marketing campaigns aligned to key solutions, verticals, or personas.
Collaborate with performance marketing, ITS/DV, and field teams to define campaign goals, messaging, and target audiences.
Manage campaign calendars, timelines, and project plans to ensure on-time execution and coordination across teams.
Partner with digital, content, and creative teams to produce compelling assets across email, web, social, paid media, and events.
Monitor and analyze campaign performance metrics (MQLs, pipeline, conversion rates, ROI), and make data-driven optimizations.
Own campaign reporting and stakeholder communication, including performance recaps and insights.
Support the integration of campaigns into ABM and sales enablement programs when applicable.
Manage budgets, vendor relationships, and internal resources related to campaign delivery.

Bachelors degree and 3+ years of experience in B2B marketing, ideally in a technology or SaaS environment.
OR 7+ years of experience in B2B marketing, ideally in a technology or SaaS environment.
Proven success managing integrated marketing campaigns that drive measurable outcomes.
Strong project management and organizational skills; comfortable juggling multiple priorities.
Experience working with marketing automation (e.g., Marketo), CRM (e.g., Salesforce), and analytics tools.
Excellent written and verbal communication skills; ability to simplify complex topics.
Data-driven mindset with the ability to translate metrics into actionable insights.
Collaborative and flexible team player who thrives in a fast-paced environment.
Experience with account-based marketing (ABM) strategies and tools.
Familiarity with B2B buyer journeys, tech personas, and sales cycles.
Understanding of SEO, paid media, and performance marketing fundamentals.

Marketing Campaign Lead

Key skills