Business Development Specialist

Role Overview

• Identify and cultivate partner relationships with key individuals.
• Support the development of business and revenue growth plans through proactive and innovative initiatives, leveraging both direct and indirect engagement methods.
• Lead the formation and implementation of comprehensive strategies to generate high-quality leads and build a robust pipeline of new business prospects.
• Evaluate and manage new strategic business opportunities for products, services, mergers, acquisitions, partnerships, alliances and/or joint ventures.
• Develop and execute strategic prospecting plans to meet the business goals of the organization.
• Research and identify potential practices, partners, and/or customers using online tools, internal databases, and other resources.
• Source and attract qualified prospects through various channels, including inbound leads, social media, networking events, and direct outreach.
• Build and maintain relationships with healthcare professionals, industry associations, and brokers to expand the prospect pipeline.
• Evaluate prospect qualifications, conduct exploratory discussions, gather and assess relevant data to confirm that all leads satisfy preliminary requirements; facilitate the scheduling of meetings with colleagues as needed.
• Monitor and track key prospecting metrics such as meetings booked, sources of prospects, and lead quality; regularly report on these performance indicators.
• Develop and refine Customer Relationship Management (CRM) strategies to engage new prospects, optimize outreach methods, and manage prospect information for timely follow-ups and tracking.
• Assist in the development and implementation of prospecting policies, procedures, and guidelines.
• Collaborate with internal business partners to understand acquisition requirements and develop targeted prospecting strategies.
• Coordinate with partners for annual prospecting and attend lead sourcing events, dinners, and conferences.
• Manage the full acquisition lifecycle from initial contact to Letter of Intent.
• Keep up to date with industry trends, best practices, and regulatory updates impacting the optical industry and optometrist practice acquisitions.

Requirements

• Bachelor’s Degree in Business Administration, Healthcare Administration, or related field, or equivalent experience
• 4+ years experience in Sales, Business Development, or Operations, focusing on net revenue growth
• Excellent written and verbal communication and presentation skills
• Proven track record of successfully sourcing prospects and growing business in a fast-paced and dynamic environment
• Excellent relationship management, interpersonal, and negotiation skills
• Ability to work independently and manage multiple projects and systems simultaneously
• Proficiency in CRMs or other prospecting software (ZoomInfo, Outreach.io, etc.) to manage pipelines, track interactions, and generate reports
• Ability to travel nationally, including some weekends for conferences, prospect dinners, and other business meetings.

Benefits

• Eligible bonuses and commissions