Build and maintain productive relationships with distributor teams to align on goals and priorities focused on merchandising execution objectives
Manage, Track, and Support the achievement of monthly objectives that result in growth of both depletions and share of display of Palm Bay Brands across Regional and National Chains within California
Develop and execute incentive programs in collaboration with distributor partners to drive focus against Palm Bay priorities
Lead ongoing educational training to support Palm Bay portfolio and objectives, throughout multiple organizational levels within California Distributor
Ensure regular communication and monthly engagement with distributor teams to assess performance, planning and provide support
Conduct regular store visits, price surveys, and targeted sales initiatives to drive results
Build impactful relationships with Managers in key stores that results in incremental merchandising, shelf and coldbox opportunities for PBI brands
Develop and execute initiatives tailored to the unique needs of each account segment
Create and distribute a monthly bulletin that includes trends, program updates, advertising schedules, and incentive tracking
Track and analyze data at the account and store level to provide actionable insights and recommendations
Collaborate with account managers and operational specialists to ensure seamless program execution
Call on assigned Regional/Specialty Chain accounts specific to California
Requirements
Bachelor’s Degree preferred
5 years of distributor or supplier experience
Wine retail sales experience preferred
A foundation of wine intelligence and the ability to educate others
Strong communication, both written and verbal
Superior organizational skills, detail oriented, must be able to manage multiple priorities and meet deadlines
Ability to work independently and in a dynamic, high energy, team-oriented atmosphere
High level of proficiency with Microsoft office
Ability to lift up to 35 pounds
Safe driving record
Must be able to present in front of large groups of people