Participates in development and securing approval for comprehensive GTM plans and budgets for Commercial Notebooks offerings on a global scale.
Coordinates with cross-functional, cross-organizational teams and agencies in the development and execution of introduction plans.
Contributes to defining program metrics, goals, and benchmarks, and establishes mechanisms to track and report progress against them.
Develops closed-loop post-analysis for marketing programs, and identifies and executes indicated actions.
Contributes to development and definition of customer segmentation strategies, tailoring experiences to different customer segments.
Performs global marketing operations activities, as needed, like CRM update, accrual management, collateral fulfillment etc.
Assists sales teams in the development of sales training materials to enhance their product knowledge and selling effectiveness.
Participates in retailer/reseller account calls/development to strengthen relationships and drive sales.
Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.
Develops and builds productive internal/external working relationships and provides mentoring and guidance to lower-level employees.

Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 10+ years of work experience, preferably in product marketing, product design, or a related field.

Product Lifecycle Manager, Commercial Notebooks

Key skills