VP, Sales Enrollment – Messaging

Role Overview

• Lead the strategy, execution, and performance of Sales Enrollment & Messaging to accelerate provider onboarding, reduce activation friction, and strengthen commercial growth outcomes
• Oversee enrollment operations across all segments, ensuring efficient processing, compliance adherence, and a consistent, high-quality provider onboarding experience
• Drive messaging strategy, governance, and delivery across provider communications to support activation, compliance clarity, and ongoing provider engagement
• Partner closely with Sales leadership to align enrollment and messaging workflows to commercial priorities, growth initiatives, and provider re-engagement strategies
• Collaborate with Training, Quality, Certification, Compliance, Risk, Legal, and Product to integrate requirements, insights, and readiness updates into provider-facing content and activation workflows
• Maintain operational rigor through KPIs, dashboards, reporting, and data insights to identify trends, performance gaps, root-cause drivers, and opportunities for continuous improvement
• Lead process optimization and workflow modernization efforts to streamline enrollment processes, improve accuracy, enhance turnaround times, and support scalable operations
• Ensure compliance with internal governance requirements across all enrollment and messaging workflows
• Direct the development of provider communications, updates, and campaigns that deliver clear, concise, compliant guidance aligned with business objectives
• Champion a frictionless provider experience by identifying barriers to activation, reducing confusion, and strengthening readiness at every step of the provider lifecycle
• Lead and develop high-performing teams across Enrollment and Messaging, fostering accountability, operational excellence, and cross-functional collaboration
• Represent Enrollment & Messaging in strategic forums, H&W initiatives, and cross-functional workstreams that impact provider onboarding, activation, and engagement
• Support initiatives that modernize systems, automation, workflows, and provider experience across the Enrollment and Messaging ecosystem
• Lead special projects and perform other duties as assigned

Requirements

• Bachelor’s Degree or 5 years of equivalent work experience in Financial Services
• Minimum of 5+ years of experience in a commercial, operational, or customer-facing leadership role
• Demonstrated experience leading teams and influencing stakeholders across a matrixed environment
• Strong proficiency in the use of Salesforce CRM to drive account management and sales productivity
• Expertise in process improvement, communication strategy, or operational workflows
• Strong analytical and strategic thinking skills
• Proficiency in Microsoft Office applications including Excel, Word, and PowerPoint
• Ability to travel up to 20%
• Ability and flexibility to travel for business as required

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Remote work options
• Professional development opportunities