Senior Director, Digital Media Strategy

Role Overview

• Lead Digital Media Strategy
• Develop the holistic paid media strategy across Sportsbook and Casino to drive efficient customer acquisition, engagement, and retention.
• Build integrated media plans aligned to business goals, budgets, and lifecycle performance targets.
• Category leader in digital innovation, setting the standard for advanced thinking and driving full-funnel performance.
• Strong influencer who uses clear storytelling to simplify complexity and drive business understanding.
• Drive Performance & Optimization
• Lead a culture of testing, experimentation, and constant iteration across channels, audiences, creative, and bidding strategies.
• Oversee full-funnel performance metrics, ensuring efficiency in CPA, ROAS, LTV, payback windows, and market-level growth.
• Channel Leadership
• Own strategy across key channels including paid social, search, programmatic, affiliate, and CTV/OTT.
• Evaluate and scale new and emerging channels to unlock incremental reach and revenue.
• Experience managing full-funnel channel teams, with a track record of bringing channel operations in-house.
• Cross-Functional Partnership
• Partner with CRM, Brand, Analytics, Product, and Creative to ensure channel alignment, optimal messaging, and coordinated fan journey execution.
• Collaborate with Trading, Compliance, and Operations to ensure media aligns with regulatory and market conditions.
• Agency & Vendor Management
• Lead relationships with media agencies, technology partners, platforms, and measurement providers.
• Drive accountability, performance, insights, and operational excellence across all vendors.
• Data, Measurement & Insights
• Establish and enhance measurement capabilities including MMM, MTA, incrementality testing, and LTV forecasting.
• Transform complex data into insights that inform strategy, investment decisions, and executive-level reporting.
• Team Leadership
• Build, lead, and mentor a team of high-performing media strategists and channel experts.
• Foster a culture of curiosity, innovation, and operational rigor.

Requirements

• 15+ years of digital media or growth marketing experience, ideally within sports betting, online gaming, e-commerce, or high-growth consumer digital companies.
• Deep expertise in performance media, including paid social, search, programmatic, CTV/OTT, and affiliate.
• Proven ability to build, execute, and optimize multi-million-dollar media budgets with clear ROI accountability.
• Strong understanding of LTV, attribution modeling, cohort analysis, and incremental measurement.
• Experience managing agencies, media partners, DSPs, and attribution/measurement tech.
• Demonstrated leadership skills with the ability to influence cross-functional teams and present strategies to senior executives.
• A data-driven mindset, strong analytical skills, and a passion for experimentation and innovation.
• Experience in a highly regulated or competitive industry is a strong plus.

Benefits

• For information about our benefits, please visit https://benefitsatfanatics.com/