Provide consumer perspective and solutions to brand management.
Collaborate with business partners to understand drivers, challenges, and growth opportunities of business performance.
Partner with insights functions across Consumer, Analytics, and Shopper.
Communicate existing climate, identify behavior shifts, and bring to life trends and platforms to drive opportunities.
Focus on driving high value/high impact work and leverage insights to enhance the full brand portfolio.
Tailor research findings to support upcoming decisions and deliver in business-audience appropriate way that drives winning strategies.
Develop annual plans and budgets aligned with commercial partners to deliver impactful insights.
Contribute to corporate objectives related to Market Share, Sales Volume Growth, Brand Health, Return on Investment, and Product Performance.
Requirements
Bachelor’s Degree in Marketing, Economics, Psychology, Sociology or related field required; MBA preferred
Minimum of 5+ years of marketing research/consumer insight experience with proven business impact.
Strong drive for results with a passion for the consumer and Brand building.
Business-owner vs. researcher mindset with advanced proficiency in syndicated and custom data knowledge (Nielsen, Circana)
Be comfortable with ambiguity and needing to figure things out
Experience leading projects with ownership of budgets, suppliers, research, and schedule
Strong sense of curiosity and desire to seek opportunities to self-educate on new methodologies and techniques, and general research and business news.
Ability to influence across multiple levels in an organization.
Benefits
Inclusive workplace
Opportunities for innovation
Strategic thinking and creativity
Supportive environment for growth and learning
Corporate objectives focused on Market Share, Sales Volume Growth, Brand Health, Return on Investment, and Product Performance.