Plan, execute, and optimize within the full Google Suite and Microsoft Ads
Conduct thorough keyword research to identify high-value, relevant keywords and build effective campaigns
Create compelling ad copy and design effective ad creatives
Monitor and adjust bid strategies to achieve campaign goals while optimizing cost-per-click and ROAS
Analyze campaign data and provide insights and recommendations for improving performance
Continuously test ad variations, landing pages, and other elements to improve campaign performance
Stay up-to-date with industry trends and competitor strategies

2 + years of experience with paid media advertising
Bachelor's degree in Marketing, Advertising, or related field
Proven experience as an SEM Specialist with a strong track record of successful PPC campaigns
Google Ads and Bing Ads certification preferred
Proficiency in SEM tools and platforms, including Google Ads Editor, Google Analytics, and keyword research tools
Analytical mindset with strong data analysis skills
Excellent communication and teamwork skills
A passion for staying updated on the latest digital marketing trends and best practices

Paid Search Strategist

Key skills