Execute lifecycle marketing campaigns across email, SMS, and push
Build and deploy campaigns in Braze, including audience segmentation, targeting logic, personalization, and creative implementation
QA and end-to-end campaign deployment
ensuring accuracy across copy, links, and rendering
Partner with creative, product, content, analytics, and more teams to brief campaigns, align on goals, and retrieve necessary assets
Develop and run A/B tests to optimize messaging, timing, segmentation, and channel mix
Monitor campaign calendar, automated journeys, key customer segments, and campaign performance
Maintain reporting and translate insights into actionable recommendations
Proactively identify gaps or opportunities in the customer journey and recommend new lifecycle initiatives

2–3 years of marketing experience
Hands-on experience with lifecycle platforms (e.g., Braze) and marketing automation best practices
Comfortable building audience segments, managing campaign logic, and executing multi-channel communications
Strong analytical mindset with the ability to translate performance data into clear, actionable insights
Detail-oriented and highly organized, with a strong commitment to quality and flawless execution
Proactive self-starter who takes ownership and thrives in a fast-paced, evolving environment
Effective cross-functional collaborator, experienced working with product, content, and more
Clear and confident communicator, able to present results and recommendations to stakeholders

Lifecycle Marketing Associate

Key skills