Associate, Internal & External Event Marketing

Role Overview

• Support the planning and execution of a mix of internal and external events, including (but not limited to) team trainings, company-wide programs, tradeshows, and customer-facing experiences.
• Manage event logistics such as venue and vendor coordination, travel arrangements, shipping, materials preparation, and onsite attendee experience.
• Partner cross-functionally with teams across Toast (Marketing, Sales, People, Communications, Product, Customer Success, and more) to ensure events align with business priorities and goals.
• Help ensure consistency and quality across all events, supporting in-person, virtual, and hybrid experiences.
• Maintain event timelines, calendars, and detailed checklists to keep programs on track and well-executed.
• Assist with budget tracking, forecasting, vendor invoicing, and basic ROI or performance reporting for assigned events.
• Support staffing coordination, schedules, and onsite expectations for internal teams participating in events.
• Partner closely with Marketing Operations (MOPs) to support event setup, tracking, and reporting, including registration data, lead uploads, campaign attribution, and performance dashboards.
• Support post-event follow-up including surveys, reporting, documentation of learnings, and recommendations for improvement.
• Serve as a key point of contact for vendors, venues, agencies, and third-party partners as needed.
• Contribute to the development of repeatable processes, templates, and playbooks for both internal and external programs.

Requirements

• 1-3 years of event planning or coordination experience across internal events, external events, or both.
• Proven ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Highly organized, detail-oriented, and resourceful with strong project management skills.
• Strong communicator with the ability to collaborate effectively across cross-functional stakeholders.
• Comfortable working with vendors, venues, agencies, and external partners.
• Experience supporting budgets and tracking expenses for events or programs.
• Familiarity with registration platforms (Cvent, Bizzabo) and CRM or project management tools preferred.
• Strong written communication skills, including experience supporting event emails, landing pages, or internal communications.
• Ability to thrive in ambiguity and adapt quickly as priorities evolve.
• Positive, solutions-oriented mindset and strong team player.
• Self-motivated and eager to continuously improve event quality, efficiency, and impact.
• Willingness to travel approximately 10-15%, including some weekends.

Benefits

• Competitive compensation and benefits programs
• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements
• Professional development opportunities
• Bonuses
• Stock options
• Equipment allowances
• Wellness programs