Lead, motivate, and mentor a highly-talented product marketing team
Operate as the GTM leader for our audit business, setting our strategy for growth in each market we serve. Lead our efforts to define competitive positioning, campaign strategy, and enablement
Collaborate with product leadership to define our roadmap and plan to win across the Internal Audit market
Be the expert for Auditboard’s products and innovation, use cases, and the markets in which we compete, internally and externally
Act as a strategic thought partner with sales to build the playbooks, content, and resources to help us improve sales productivity and win rates
Define GTM & launch plans for new features as a cross-functional leader and partner to sales, marketing, product, and client success teams
Develop messaging, positioning, buyer personas, product presentations and key content as the cornerstone of strategic campaigns
Help direct our competitive intelligence program to ensure that the team can communicate our differentiation and identify opportunities for future growth
Work closely with the demand generation team to design compelling campaigns for prospects, customers, and partners
Lead quarterly business review (QBR) reporting for the Audit business line by distilling business insights for the leadership team, and drive cross-functional strategic initiatives to accelerate product growth.

5-10 years of product marketing experience at a rapidly scaling B2B SaaS company, with 2-4 years people management experience
Experience across each area of product marketing, from market strategy and GTM, product launch, to enablement and messaging
Ability to span both strategy and execution as the leader of a small team
Ability to think creatively to solve problems and build new processes
Sincere interest in customer impact, constant innovation, and personal improvement
Exposure to Audit, Compliance, Information Security Industry a plus

Director, Product Marketing – Audit & Compliance

Key skills