Associate Director, Marketing – Adherence, Respiratory BU

Role Overview

• Lead strategic design and development of a comprehensive customer experience strategy with a focus on improving adherence and persistence through improved predication and data driven insights.
• Identify new and innovative channels to enhance and ensure a seamless experience for patients on our products.
• Build one-of-a-kind and rich patient level data set across our ecosystem.
• Utilize customer insights and data to drive continuous improvement in our services and offerings.
• Collaborate with internal and external partners (Market Research, Data Strategy, Access, Analytics, and vendors) to develop robust frameworks for adherence reporting, performance dashboards, and insight generation.
• Consult with internal stakeholders to accelerate insight driven approaches to inform future patient adherence strategies and seamless integrations across ecosystem.
• Lead implementation of data driven frameworks to optimize customer touchpoints and reduce friction and barriers to continuing therapy.
• Initiate and oversee voice-of-customer (VOC) approaches and ensure insights drive meaningful improvements.
• Lead organizational change management for innovative behavioral based adherence frameworks and touchpoints.
• Develop and design compliant strategies with appropriate guardrails to overcome access, adherence and stay-time barriers, ensuring patients get timely support from initiation through the length of their treatment.
• Identify program level enhancements working with cross-functional partners to drive operational efficiencies and excellence.
• As a member of the US Pharma Respiratory marketing team, partner with fellow colleagues to invest in each other’s development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team’s thinking by challenging the status quo for the purpose of creating stronger outcomes.

Requirements

• Minimum of 5 years of progressive experience across marketing, sales, market access (or related experiences) in pharmaceutical or biotechnology industry including experience with reimbursements or specialty pharmacy Patient Support Program and/or Hub experience is required
• A growth mindset, strong collaboration, and business agility
• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
• Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
• Proven ability to build reporting & analytics for performance, access, adherence, pharmacy metrics
• Strong financial acumen, quantitative skills, and analytical capabilities
• Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
• Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
• Understanding of omnichannel marketing, digital and non-digital channels
• Demonstrates high degree of integrity and ethics
• Demonstrated ability to create and monitor KPIs, and program performance
• Ability to plan, prioritize, execute, anticipate challenges
• Ability to influence across functions to gain consensus
• Adaptability and comfort with change

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays
• vacation
• compassionate and sick days