Define and lead the end-to-end go-to-market strategy for Nielsen’s analytics portfolio
Align product roadmaps with market demands to drive adoption, retention, and revenue growth
Partner deeply with Product and Engineering teams to translate complex, legacy technical architectures into streamlined, benefit-oriented value propositions
Collaborate with Sales and Product leadership to ensure organizational alignment
Serve as the "voice of the market" within the organization
Manage the product marketing budget and resource allocation
Establish and monitor KPIs to measure the impact of the team's initiatives on the sales pipeline

12+ years of experience in Product Marketing
6+ years of people management experience
Demonstrated success in leading teams through the process of simplifying complex technical products or legacy systems for a commercial audience
Able to translate complex products into clear value propositions with customer in mind
Exceptional ability to influence senior stakeholders and craft compelling narratives
High level of comfort navigating technical environments, including API-driven architectures and cloud-based systems
Ability to look beyond immediate product features to shape the long-term category-level positioning of Nielsen’s analytics suite
Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred

Senior Director, Product Marketing

Key skills