Key skills
CloudSQLSalesforceCRMJiraSales
About this role
Role Overview
- Develop marketing operations strategy and roadmap
- Oversee marketing tech stack and optimize workflows
- Manage lifecycle campaigns and operations
- Lead the development and implementation of patient experiences in Salesforce Marketing Cloud and Data Cloud
- Analyze campaign performance and provide strategic insights
- Collaborate with cross-functional teams to ensure marketing efforts support business goals
- Manage marketing operations team and foster a customer-first culture
- Ensure compliance with industry regulations and data privacy laws
Requirements
- Bachelor's degree in business, marketing or engineering, or equivalent
- 12+ years of relative experience
- 4+ years of management experience
- 7+ years of experience in Marketing Automation and/or Operations roles
- Strong B2C and B2B marketing background
- Data storytelling and technical expertise
- Salesforce Marketing Cloud experience required
- Strong knowledge of AMPscript, SQL and HTML/CSS/Responsive Design
- Familiarity with Salesforce CRM, Sales, Service and/or Experience Clouds
- Knowledge of product development lifecycle and tools, such as JIRA
- Experience working in healthcare or another regulated industry
Tech Stack
- Cloud
- SQL
Benefits
- Competitive compensation package
- Annual bonus opportunities
- Long-term incentive opportunities