Lead content discovery and planning for comprehensive site refreshes, ensuring the right activities are prioritized to uncover user needs and business priorities
Present and deliver UX content recommendations built on research and data to a diverse set of partners and stakeholders
Develop UX content guidance for web, including concept models, content requirements, ecosystem maps, content priority guides, wireframes, content matrices, and more
Define enterprise content standards for web, email, paid media, and AI that empower distributed teams to plan, create, and optimize high-impact content
Develop and maintain documentation that enables teams to activate and adhere to enterprise guidelines
Represent an informed content POV during collaborative, cross-functional working sessions
Roll out content guidance to business units, content authors, and marketers across the organization with training sessions
Establish content success metrics and use insights to improve performance, engagement, and customer experience
Provide thought leadership on modular content strategy, metadata usage, GEO content strategy, and emerging digital content methodologies

Proven experience in UX content strategy, UX writing, content design, enterprise content management, content systems architecture, information architecture, or related fields.
Proven experience with discovery, content audits, standards ideation, and content governance
Experience with large scale experience redesigns for complex, content-heavy digital experiences.
Demonstrated experience with UX, brand, accessibility, GEO, and SEO best practices
Strong applied understanding of customer journeys, digital channels, content performance metrics, and personalized content experiences.
Proven track record of building cross-functional relationships and partnerships
Experience with content design system documentation, metadata and taxonomy, and content modeling, and modular content strategy is a plus.

Senior Content Strategist

Key skills