Director, Performance Marketing

Role Overview

• Own CRM strategy across email, SMS, push, and in-app: acquisition captures, onboarding, nurture, upsell, cross-sell, reactivation, and win-back.
• Design segmentation, personalization, send cadence, and content frameworks tied to user state and predicted value.
• Stand up referral, loyalty, and lead magnet programs; integrate with paid to retarget and suppress efficiently.
• Partner with eComm/Prod to optimize capture surfaces, PDPs/LPs, and checkout to improve CVR and reduce churn.
• Lead planning and buying for TV/CTV, OOH, print, audio/radio, and direct mail, aligned with digital.
• Build geo-first test plans (geo splits, phased market rollouts) to read lift and scale.
• Negotiate rates, placements, and value-adds; set creative rotation and flighting.
• Implement unified frequency and reach management across offline and online.
• Oversee Search, Social, Programmatic, Affiliates, and Marketplaces with robust creative and landing page testing.
• Deploy audience frameworks: prospecting, retargeting, and suppression using first-party data and clean rooms.
• Heavily influence the measurement roadmap: MMM, MTA, geo-experiments, platform lift studies, and holdouts.
• Build an incrementality program with always-on tests; codify decision rules for scaling/pausing.
• Define the source of truth for LTV, attribution windows, and forecasting. Partner with Marketing Analytics and Finance on models and reporting.
• Publish weekly scorecards and monthly QBRs with insights, not just metrics.
• Lead SEO strategy (technical, content, authority) to grow qualified traffic and conversion in partnership with eComm and Editorial.
• Prioritize backlogs using impact sizing tied to revenue.
• Drive a performance creative engine: briefs, rapid iteration, modular assets for offline and digital.
• Establish test matrices for hooks, offers, formats, and CTAs by audience and channel.
• Hire, develop, and mentor channel owners, CRM managers, and analysts.
• Run tight operating rituals: weekly performance reviews, test readouts, and roadmap prioritization.
• Ensure compliance with privacy, consent, and deliverability standards.

Requirements

• 12+ years in performance media and CRM/SEO with hands-on leadership across online and offline channels.
• Proven ownership of LTV:CAC, payback, and incrementality at scale.
• Deep experience planning and buying TV/CTV, OOH, and print, including geo-testing and lift reads.
• Lifecycle marketing expertise across email, SMS, push, and in-app with segmentation and personalization at scale.
• Strong measurement background: MMM design and vendor management, MTA, geo-experiments, platform lift, holdouts, and causal inference basics.
• Fluency with analytics and tooling: GA4 or equivalent, CDP (e.g., Segment/mParticle), attribution (e.g., AppsFlyer/Adjust), BI (e.g., Looker/Tableau), testing platforms, CRM (e.g., Braze/Iterable/SFMC).
• Advanced Excel/Google Sheets; SQL familiarity preferred.
• Clear communicator with executive-ready narratives and concise recommendations.
• Excellent project management and prioritization.
• BA required; MBA a plus.

Tech Stack

• SQL
• Tableau

Benefits

• An avenue to make a positive impact on people's lives and their health
• We believe in preventative healthcare for everyone, including our team
• Prenuvo provides free, whole-body scans to each team member
• Growth opportunities are at the heart of our people journey, we’re doing big things with bright minds
• there is no single path to success, it can be shaped along the way
• Building strong relationships is at the core of everything we do
• our team gets together each week to connect, share, and socialize
• Recognizing time away to restore is vital to our wellbeing
• we have a flexible vacation policy and we will encourage you to use it
• We now offer the Prenuvo’s Commuter Benefits Plan to help cover your transit and parking costs. Whether you ride, drive, or park, we’ve got you covered—making your commute easier and more affordable!
• Retirement made easy! We offer a 401(k) plan to our US employees to help you save for the future, with company contributions to support your financial goals. Plan for tomorrow while you grow with us today!
• We offer a comprehensive benefits package including health, dental, vision, including Mental Health coverage, to support you and your family