Architect the “People Management Agent”.
Lead the marketing function with a P&L mindset, prioritizing CAC, LTV and pipeline velocity.
Identify opportunities in new segments and geographic markets.
Build a creative, high-performing, rigorously data-driven marketing team.

8+ years of B2B SaaS marketing experience; ideally with a trajectory through a growth phase between $10M and $50M ARR.
Advanced use of AI tools to automate workflows, optimize investment, and personalize the customer journey.
Ability to translate a complex technical vision into a clear, essential, and human narrative.
Fluency in the language of sales and finance; obsessive focus on pipeline contribution and efficiency.
Values transparency and open, honest debate.

High-performance, low-ego leadership environment with the ambition to build a generational Canadian tech company.
Autonomy of a founding marketing leader within a $29M business unit, supported by the stability and scale of the Workleap ecosystem ($100M+).

Director of Marketing

Key skills