Growth Marketing Manager

Role Overview

• Define and own campaign strategy end to end
• including audience selection, POV, decision drivers, messaging hierarchy, and success criteria
• before execution begins.
• Responsibility for tactical execution of marketing campaigns
• Partner with the central marketing team to ensure Fleetworthy’s solutions and experiences bring the business to life for targeted personas
• Drive continuous improvement and propose fresh ideas to drive the most impact in our program initiatives and marketing campaigns
• Translate strategic intent into cohesive multi-channel campaigns (email, paid media, social, content, lifecycle) where each component plays a clear role.
• Make deliberate tradeoffs: prioritize what matters most, eliminate low-impact work, and articulate why certain ideas move forward while others do not.
• Partner closely with Sales, Product, and Marketing teams to ensure campaigns are execution-ready, aligned, and measurable.
• Own performance outcomes, not just outputs, using data to evaluate effectiveness, iterate thoughtfully, and improve campaign impact over time.
• Contribute meaningfully in cross-functional and team discussions by synthesizing information, advancing ideas, and connecting strategy to execution.
• Develop and manage paid media strategies (industry publications, Bing, Meta, programmatic, and emerging platforms) to optimize pipeline and bookings.

Requirements

• 5+ years in B2B SaaS growth, demand gen, or campaign management roles
• Experience owning campaigns as programs
• Demonstrated ability to articulate a clear POV and decision logic for campaigns
• Strong writing skills rooted in insight, not just benefits or features
• Experience balancing strategic thinking with hands-on execution
• A creative problem solver who challenges traditional B2B marketing strategies and isn’t afraid to test unconventional ideas.
• Hands-on experience with modern marketing and GTM tools (Marketo, Salesforce, Gong, Monday.com, analytics platforms, etc.)

Benefits

• We pride ourselves on making a difference, for our employees, clients, and their businesses.
• We accept team members for who they are and what they bring to the table.
• We are proud to build all our relationships based on transparency and trust.
• We are a team of energetic and curious individuals passionate about the work we do every day!