Key skills
AIAnalyticsCRMSales
About this role
Role Overview
- Own marketing-sourced pipeline and revenue performance
- Build and optimize B2B and B2B2C growth engines across digital, outbound, lifecycle, and partner channels
- Improve conversion rates, CAC efficiency, funnel velocity, and LTV
- Serve as OnMed’s HubSpot owner and subject-matter expert
- Build workflows, attribution models, scoring systems, lifecycle automation, and dashboards
- Coordinate and collaborate on content creation and campaign execution with the extended marketing team including forms, landing pages, email, social media and blog
- Maintain a clean, scalable RevOps infrastructure used by marketing, sales, and partnerships
- Lead strategy for AI adoption across marketing and RevOps
- Use AI for forecasting, funnel diagnostics, content optimization, testing, and personalization
- Implement repeatable, scalable AI-driven processes that accelerate growth
- Provide proactive recommendations for tools and optimizations
- Design high-impact lead gen campaigns with internal teams (content, paid media, partnerships, events)
- Build and manage quarterly paid media plans
- Drive predictable, revenue-generating pipeline
- Own website performance and conversion optimization
- Lead SEO/GEO strategy with external partners
- Continuously improve site content and experience using CRM + analytics insights
- Partner closely with Sales on lead flow, SLAs, velocity, and pipeline quality
- Develop enablement assets and playbooks (via Seismic)
- Support field marketing, ambassador programs, client marketing needs, and swag
- Build real-time growth dashboards and AI-enhanced insights
- Run A/B tests across messaging, channels, and funnel stages
- Translate performance data into action and revenue impact
Requirements
- 7+ years in growth marketing, demand generation, RevOps, or revenue marketing
- Demonstrated experience leveraging AI and automation to drive growth performance and personalization
- Track record of building scalable marketing systems that accelerate pipeline and improve efficiency
- Strong foundation in multi-channel lifecycle marketing and full-funnel optimization
- Nice to Have:
- Experience in B2B and/or healthcare, health tech, or technology sectors
- Familiarity with Seismic (sales enablement)
- Experience using Monday.com
- HubSpot certified
Benefits
- OnMed provides a competitive salary and benefits package, including unlimited PTO and paid holidays.