Key skills
SQLAnalyticsCRM
About this role
Role Overview
- Own the end-to-end promotions strategy across the customer lifecycle:
- Acquisition offers
- Retention and reactivation promotions
- Loyalty and VIP programs
- Seasonal and event-based offers
- Enterprise-wide promotional initiatives
- Design promotional mechanics including bonuses, credits, multipliers, free-to-play incentives, and custom offers
- Define offer guardrails to balance growth, engagement, and profitability
- Partner with Analytics and CRM teams to:
- Segment customers based on behavior, value, and lifecycle stage
- Deliver personalized, behavior-driven offers
- Suppress offers to unprofitable or incentive-abusing cohorts
- Own promotional cost modeling, forecasting, and performance analysis
- Ensure flawless execution across platforms and channels
- Design and run structured A/B and multivariate tests on offer types, value levels, eligibility rules, timing and frequency.
Requirements
- 6–10+ years of experience in promotions, CRM, or growth roles
- Direct experience running promotions at: FanDuel, DraftKings, Underdog, PrizePicks, or similar social/mobile gaming platforms
- Deep understanding of: Promotional mechanics and offer structures
- Customer segmentation and lifecycle management
- Promotional cost modeling and ROI analysis
- Strong analytical background, dashboards, or analytics tools (hands-on or closely partnered). SQL experience a plus.
Tech Stack
- SQL
Benefits
- Competitive compensation package, including base salary, benefits, and equity.
- Unlimited/flexible paid time off.
- Medical, dental, vision, and generous parental leave.
- Employee-sponsored 401(k).