Lead growth marketing channels that meet demand objectives in alignment with initiatives across marketing channels, including organic and partner-sourced leads.
Communicate, plan, and oversee paid media campaign execution with creative and sales teams.
Monitor performance and regularly report on full-funnel impact across channels and verticals.
Provide deep insights on performance trends, market reception, and tactical actions.
Track downstream conversion efficiencies and coordinate across the marketing and revenue organizations on optimization.
Optimize advertising spend for efficient output and in support of Weave’s objectives across verticals and programs.
Develop and manage critical programs for demand capture, funnel optimization, and lead generation.
Work closely with the revenue and financial planning organizations to align on forecasting and resource allocation.
Develop new tactics and channels for go-to-market activities.
Success for this role is directly measured by lead production and bookings on a weekly, monthly, and quarterly basis.

10+ years of Demand Marketing experience
5+ years of B2B experience
5+ years of hands-on experience in paid search, paid social, programmatic display, and other paid media channels
Healthcare and SaaS marketing experience preferred

This position will be hybrid
3 days in the Lehi office
Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported.

Head of Growth

Key skills