Define and execute the overarching growth strategy for both direct-to-consumer (D2C) training programs and our B2B enterprise partnerships
Build, mentor, and lead a team of growth marketers, fostering a culture of data-driven experimentation and high performance
Oversee end-to-end campaign strategy and optimization across Meta, TikTok, YouTube, search and emerging platforms
Build and iterate on growth loops (referrals, virality, partnerships, content → paid flywheels)
Own top of D2C funnel (traffic → signup → purchase) with consideration for down-funnel (enrollment → retention)
Manage and optimize multi-million dollar monthly budgets while owning core growth metrics (CAC, LTV, payback, retention, CVR rates)
Build dashboards and deeply analyze cohort performance and attribution and make data-driven budget allocation decisions to maximize ROI
Stay at the forefront of platform shifts and algorithm changes to maintain Stepful’s competitive edge in the market

8+ years of growth marketing experience, with at least 3+ years in a leadership/people management role
Proven track record at a high-growth, scaling startup, successfully overseeing both D2C and B2B initiatives
Deep hands-on expertise in scaling paid social and search, ideally managing budgets exceeding $2M+ per month.
Experience building and leading teams, with a focus on professional development and performance management
Strong analytical chops with the ability to translate complex data into actionable strategic insights
Exceptional creative instincts and experience leading creative strategy to drive conversion
Bonus points if: You’ve worked in EdTech, healthcare, or another mission-driven D2C industry

Director, Paid Acquisition

Key skills