Marketing Consultant

Role Overview

• Leading digital marketing projects and initiatives across key business areas for Life Insurance and MoneyGuard solutions.
• Managing projects from inception through execution, including resource planning, change management, and cross-functional coordination within an agile framework.
• Executing omni-channel campaign components that support sales goals and business objectives.
• Bringing ISD (Insurance Solutions Distribution) products, campaigns, and business priorities to life across digital outlets—including websites, social media, email supported content, advertising destinations, and virtual event experiences.
• Serving as a subject matter expert on how to best use each digital channel to drive awareness, engagement, education, and sales enablement.
• Partnering closely with product marketers to understand product strategies, messaging priorities, and target audiences—and converting these into effective digital executions.
• Working with marketing centers of influence (content, social, web, creative, analytics, etc.) to build cohesive, aligned, and timely digital marketing deliverables.
• Supporting content managers in developing and maintaining digital content that is accurate, compelling, channel appropriate, and aligned to business and compliance requirements.
• Ensuring consistency of style, voice, and quality across all digital assets and experiences.
• Monitoring competitive activity, market trends, and emerging digital practices to inform new content and activation ideas.
• Identifying opportunities to evolve how we engage financial professionals through digital-first approaches.
• Translating complex product concepts into simple, digital-ready stories that resonate with financial professionals.
• Supporting continuous improvement by identifying opportunities to streamline processes, enhance digital execution, and improve campaign performance.
• Contributing to a positive, innovative team culture aligned with Lincoln’s values and collaborative workstyle.

Requirements

• 5–7+ years of marketing experience, including experience executing digital content and campaigns; financial services experience a plus
• Bachelor’s degree or equivalent work experience
• Excellent written and verbal communication skills; able to adjust tone and style for different channels and audiences
• Strong presentation and influencing skills across multiple stakeholder groups
• Demonstrated project leadership skills with the ability to manage multiple workstreams in a fast-paced, deadline-driven environment
• Proven ability to build collaborative internal relationships and partner effectively across product, sales, and marketing teams
• Strong understanding of process optimization and ability to recommend workflow improvements
• Proficiency in Microsoft Office Suite
• Completion of regulatory and required job training

Benefits

• Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
• Leadership development and virtual training opportunities
• PTO/parental leave
• Competitive 401K and employee benefits
• Free financial counseling, health coaching and employee assistance program
• Tuition assistance program
• Work arrangements that work for you
• Effective productivity/technology tools and training