About this role

Develop and execute the overall Soccer 5 marketing strategy including defining priorities, budgets, and success metrics across channels (digital, brand, grassroots, events).
Own marketing planning across national campaigns (e.g., World Cup activations) and ongoing customer acquisition.
Work cross-functionally with operations, franchise, and digital to ensure alignment and ROI.
Lead all digital acquisition and retention efforts (Meta, Google, programmatic, etc.).
Build and manage dashboards to measure CAC, retention, and channel efficiency.
Own and evolve the Soccer 5 brand as we scale, ensuring consistency across facilities and franchisees.
Manage external partners (agencies, designers, digital vendors).

5–10 years of marketing experience with a mix of performance and brand.
Expert-level understanding of digital marketing platforms and analytics as well as Hubspot.
Data-driven and strategic but comfortable rolling up your sleeves.
Excellent communicator who thrives in a fast-moving, entrepreneurial environment.
Experience with franchises, retail, or consumer-facing multi-location brands is a big plus.
Passion for sports, fitness, or community-focused brands helps too.

Director of Marketing

Key skills