Director of Product Marketing

Role Overview

• Develop and implement go-to-market strategies for new product launches and updates.
• Define target market segments and create tailored messaging and positioning for each.
• Collaborate with Product, Sales, Marketing, and other teams to ensure successful product launches and ongoing marketing support.
• Partner closely with Executive Leadership Team, serving as a strategic voice in overall product vision and roadmap.
• Provide a cohesive content strategy that aligns with the overall brand and product messaging.
• Craft compelling narratives that effectively communicate the value and benefits of our products to various stakeholders.
• Oversee the creation of high-quality product content, including presentations, sales collateral, user guides, and other supporting documentation.
• Partner with Marketing as needed to consult on the creation of high-quality content, including case studies, whitepapers, blog posts, videos, and presentations.
• Build and maintain strong relationships with industry analysts to enhance the company's visibility and reputation in the XM industry.
• Manage and coordinate analyst briefings, inquiries, and research engagements.
• Develop and execute strategies to influence analyst reports and ensure positive coverage of our products.
• Create and deliver sales tools, training materials, and presentations to support the Sales and Client Org teams.
• Train Sales and Client Org teams on product positioning, storytelling techniques, and competitive differentiation.
• Conduct market research to understand customer needs, market trends, and the competitive landscape.
• Use insights from research to inform product positioning, messaging, and overall marketing strategy.
• Lead and mentor a team of product marketing professionals, fostering a collaborative and high performance culture.
• Set clear performance goals, provide regular feedback, and support professional development for direct reports.
• Establish KPIs and metrics to measure the effectiveness of product marketing initiatives.
• Analyze campaign performance and make data-driven adjustments to optimize results.

Requirements

• Bachelor’s degree or equivalent work experience required.
• 10+ years of experience in product marketing, with a preferred focus on XM industry
• Proven expertise in storytelling, content creation, and analyst relations
• People focused with strong leadership skills and experience developing and managing a team.
• Excellent communication and presentation skills, with the ability to convey complex ideas simply and persuasively.
• Ability to build and maintain relationships with key stakeholders, including analysts, customers, and internal teams.
• Strong analytical skills and a data-driven approach to decision-making
• Expertise in go-to-market strategies and product launch management
• Experience with rebranding, particularly following an acquisition.
• Comfortable working in a fast-changing environment

Benefits

• Unlimited PTO
• Tech provided
• Diverse, experienced, friendly team which will welcome you, support you and challenge you