Director of Marketing Strategy, E-Commerce Marketplace

Role Overview

• Influence strategy for a high-impact, $130M+ marketplace portfolio (majority Amazon)
• Manage a multi-million dollar advertising budget
• Build the analytics foundation that informs customer investment and ROI
• Own relationships with national brands/customers and guide them through complex decisions
• Directly impact private label penetration and competitive positioning
• Oversee Seller Central operations, catalog health, A+ content, Brand Registry, listing optimization, and algorithm performance
• Lead Amazon Advertising execution across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP campaigns
• Translate platform signals (keywords, search trends, CPC/ROAS movement) into actionable strategic direction
• Establish structured testing roadmaps and experimentation frameworks that fuel continuous performance improvement
• Maximize value extraction from advertising platforms and agency partners
• Conduct quarterly business reviews (QBRs) with actionable insights, forecasts, and strategic recommendations
• Lead the development of customer-facing reporting dashboards and mechanisms, including: Forecasts, Targets, Variance analysis, ROI storytelling
• Partner with analytics to establish scalable data systems that guide decision-making across advertising, pricing, and inventory
• Lead and mentor a growing team across marketing strategy, analytics, content optimization, and advertising execution
• Define swim lanes, set expectations, and create mechanisms for accountability and reporting
• Foster a culture of data-driven decision-making and rapid iteration
• Analyze marketplace performance metrics and customer funnels to identify high-impact growth opportunities
• Track market trends, competitive behavior, and category shifts to inform strategic direction.
• Present insights to senior leadership with clarity, confidence, and data-backed recommendations.

Requirements

• 12+ years of professional experience
• 4+ years of management experience
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
• 8–12 years of digital marketing experience, including 5+ years focused on Amazon marketplace eCommerce
• Deep Amazon expertise, including: Seller Central, Amazon Advertising (SP, SB, SD, DSP), A+ Content & Brand Registry, keyword strategy and algorithm optimization
• Demonstrated ability to manage $50M–$200M marketplace revenue or $3M–$10M advertising budgets
• Experience translating platform-level data into strategic recommendations
• Customer-facing experience with national brands or demanding external partners
• Strong leadership experience (team size 4–8)
• Exceptional communication and presentation skills.

Benefits

• Competitive compensation package
• Annual bonus or long-term incentive opportunities