Brand Manager

Role Overview

• Collaborates with operational leadership to support sales growth through brand standard execution, product knowledge training, and visual merchandising excellence while monitoring brand compliance metrics
• Partners with operational management to establish and maintain brand-specific customer service standards; provides targeted coaching and brand expertise to enhance customer experiences while supporting the full talent lifecycle including recruiting, hiring, onboarding, and developing specialty staff to ensure consistent brand representation
• Oversees and executes inventory management processes related to brand requirements, working collaboratively with operational teams on strategic stock selection, seasonal transitions, and promotional merchandise planning; ensures full compliance with promotional guidelines and brand partner requirements while maintaining optimal inventory levels that support sales objectives and brand standards
• Conducts regular brand standard audits and store assessments to ensure visual merchandising, product presentation, and brand guideline compliance; makes decisions on corrective actions and provides strategic recommendations to operational teams
• Serves as primary liaison with Commercial team, brand partners, and vendors, communicating brand initiatives, seasonal requirements, and promotional needs while ensuring timely execution of brand-directed programs and merchandising resets
• Develops and delivers brand-specific training programs for store associates, focusing on product knowledge, brand storytelling, and customer engagement techniques that align with brand standards and expectations
• Monitors and analyzes brand performance metrics, customer feedback, and sales data related to brand compliance; provides insights and recommendations to operational leadership for performance optimization
• Oversees visual merchandising execution, ensuring displays meet brand guidelines and seasonal requirements; coordinates with merchandising teams on corporate and local brand initiatives while maintaining visual consistency
• Maintains expert-level product knowledge across assigned brands and categories; stays current with brand launches, promotions, and industry trends while communicating updates to operational teams
• Reports regularly to brand partners on performance metrics, compliance status, visual merchandising execution, and market insights while maintaining strong vendor relationships

Requirements

• Requires 3 years of experience in brand management, visual merchandising, or commercial operations within retail environment
• Requires 5 years of experience supporting retail operations with focus on brand standards, merchandising, or commercial excellence
• A bachelor's degree in business administration, marketing, merchandising, or related program can count for 3 of the 5-year requirement
• Knowledge of retail or consumer goods industry and travel retail concepts
• Understanding of brand standards, visual merchandising principles, and commercial compliance requirements
• Experience managing the type of category/concept/brand to which the role is assigned
• Familiarity with retail systems and reporting tools

Benefits

• Daily Pay
• Get your money as you earn it
• 20% Hudson, HMSHost & Dufry Employee Discount
• Paid Time Off
• Personal and Parental Leave Programs
• Medical, Dental & Vision Insurance
• Company Paid Life Insurance
• Employee Recognition Programs
• Advancement and Growth Opportunities
• On-going Training & Development